Kat von D Immortal Lash Mascara

It seems that Kat Von D has replaced her Sin-full lash with Immortal Lash for Summer/14. How does the latest lash offering from the brand fare? Read on to find out!

PIGMENTATION: Sephora describes this to be "ultrablack." I don't think this is any blacker than other mascaras I've used, just a standard black.

Left side: Immortal Lash, Right Side: no mascara
I am not wearing makeup in this picture other than Immortal Lash.

PRODUCT: The formula isn't as thick or wet as previous KvD mascaras so it seems to work well for lower lashes. On my upper lashes, this made them long, but I had to use a few coats to achieve desired length.  Unfortunately this gave me little volume, and clumped at the end of my upper lashes. About the claim that it's a "24-hour" mascara-- this flaked after about 12 hours for me.

PACKAGING: The wand in Immortal Lash has a pine cone-shaped tip with a row of spikes spiralling down the length of the brush. The shape is supposed to get the lashes on the outer corners, but I'm not sure how the single row of spikes is supposed to be effective. In the end,  my lashes were not nearly as defined as I expected them to be. Also, the brush was extremely flexible. Not sure what the point of that was, but I feel like if I was to use this a lot, then the brush may break off.

The outside of the packaging is matte black with red foil roses and a red foil logo on the cap. This is similar to the High Frequency mascara packaging, and all of the foiled details of that one used to rub off.

PRICE: $20

Immortal Lash has a gimmicky, ineffective brush, and an inferior formula. I rarely return things to Sephora, but this isn't fit for my cosmetic collection.

As always,  you don't have to take my word for it. Immortal Lash is available now at Sephora.

Review: Urban Decay Lush Lash mascara

Urban Decay's Lush Lash mascara is a lengthening mascara infused with a lash growth serum. I don't use it every day, so I can't really attest to the effectiveness of the serum, but this does its promise of lengthening lashes. This also works well if you layer mascaras-- I sometimes use this in conjunction with my KvD mascara to add more length to the volume that mascara offers.

The brush is unique to any mascara I've ever tried.  It has these hard spikes that are excellent at really defining the hairs and eliminating clumps, but they're very uncomfortable if you get them super close to your lash line.

Before

After!

All in all, I really like Lush Lash.  Even though I prefer curling mascaras, it's a great no-fuss product that is very welcome in my makeup collection. Once this runs out, I'll  definitely be re-purchasing.

You don't have to take my word for it.  It's available now at Sephora.