August 13, 2012

Review: Kat Von D Shade Shifter Eyeshadow- Devotion

Over the weekend, I was makeup shopping with my mom, and couldn't resist picking up one of the new KvD Shade Shifter eyeshadows.  The color I got was Devotion, which is described on as "copper."  I'd describe this as a metallic goldenrod yellow with a faint green shift which only really shows up in direct light.

PACKAGING: This eyeshadow is housed in a compact complete with a decent-sized mirror and a large sponge applicator.  There's a little window on the lid where you can see the color of the eyeshadow.  The packaging is plastic, so if you drop it on a hard surface it might crack, but it seems sturdy enough that it won't break from using it frequently. (I'm comparing it to cheaper plastic packaging in which the plastic hinge will break from opening and closing it often, like that of the Wet n Wild eyeshadow palettes.)

PIGMENTATION: Excellent! One swipe (dry) gives even, opaque color.  Since the Shade Shifter line is marketed as "water activated," I applied it with a damped sponge as per the recommendation on the box.  I found that it was just as smooth and pigmented, but the duo chrome aspect was not heightened at all.

L-R: Devotion swatched wet, dry.
Unfortunately, I couldn't capture the green duo. It is subtle, but it's there!
PRODUCT: The shadow is really smooth, buttery, and easily blendable.

PRICE: For $16, you get .09oz of product plus a mirror and a decent applicator.  It seems that this type of packaging for a single eyeshadow is unique to a brand like this*, but when compared to a luxury brand, this is a great deal**.  
*The brands I am referring to are: Urban Decay, Illamasqua, MAC, and Makeup Forever.  If there's something I've missed, please let me know!
** Dior's 1-Colour Ultra-Smoothing High Impact Eyeshadow, which is a similar-ly packaged single e/s with a mirror and applicator, is $29 for .07 oz. 

OVERALL, even though the shade this shifts to is just barely there, Devotion is a quality shadow that is worth checking out.

You don't have to take my word for it! The Kat Von D Shade Shifter Eyeshadow in Devotion (as well as the other three colors) is available now in Sephora stores and