Texture: Lightweight, but not too thin. It's described as matte, but there is soft sheen to it.
Moisture: HIGHLY moisturizing. This worked much, much better than my JB balm (which would stop working after a few hours, no matter how much I applied). My lips were peeling a lot, and this balm significantly reduced that.
Packaging: The squeeze tube is a little shorter than what I'm used to, which is neither bad nor good. I do like how it's a light color so that I can usually find it in my bag.
Additional details: The balm contains spf 25, reservatrol (which is supposed to be an anti-aging ingredient), and a very faint minty smell (it's from an artificial source, so it won't burn like something containing peppermint oil will). I'm one of those people who is ultra sensitive to smell, and this isn't overpowering or too sweet or anything, and it disappears pretty quickly.
Overall, I absolutely love this balm and will be repurchasing.
Of course you don't have to take my word for it. Anthony Advanced Formula Lip Balm is available at Sephora.